Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/June 13, 2012/Marketing and Sponsorship
Published June 13, 2012
WALK THIS WAY: Footwear and apparel brand Herstar "signed a licensing deal" with the NBA for high-end women's dress shoes and founder and designer Holly Joffrion spoke about where the idea for the company came from. Joffrion: “I’m a shoe designer by nature, and my husband is a big sports fan. We got invited to go to an Orlando Magic game, and I couldn’t find anything to wear” (BOSTON HERALD, 6/13).
ON ATTACK: Lacrosse brand Brine on Monday announced that it has signed NCAA Tournament Most Outstanding Player Eric Lusby to a multiyear endorsement contract. Lusby, who has also signed a player contract with the MLL Charlotte Hounds, will be used in marketing initiatives and assist in the development of new products with Brine (Brine).