Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/June 13, 2012/Marketing and Sponsorship
Published June 13, 2012
WALK THIS WAY: Footwear and apparel brand Herstar "signed a licensing deal" with the NBA for high-end women's dress shoes and founder and designer Holly Joffrion spoke about where the idea for the company came from. Joffrion: “I’m a shoe designer by nature, and my husband is a big sports fan. We got invited to go to an Orlando Magic game, and I couldn’t find anything to wear” (BOSTON HERALD, 6/13).
ON ATTACK: Lacrosse brand Brine on Monday announced that it has signed NCAA Tournament Most Outstanding Player Eric Lusby to a multiyear endorsement contract. Lusby, who has also signed a player contract with the MLL Charlotte Hounds, will be used in marketing initiatives and assist in the development of new products with Brine (Brine).