Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role Company Makes J.R. Smith Tattoo T-Shirts Coastal Carolina Reaping CWS Benefits Reese's Uses Vonn For Oly Campaign USATF Inks Five-Year Deal For Supplements CWS, U.S. Swim Trials Gain Sponsorships Marketplace Roundup Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon
SBD/June 13, 2012/Marketing and Sponsorship
Published June 13, 2012
WALK THIS WAY: Footwear and apparel brand Herstar "signed a licensing deal" with the NBA for high-end women's dress shoes and founder and designer Holly Joffrion spoke about where the idea for the company came from. Joffrion: “I’m a shoe designer by nature, and my husband is a big sports fan. We got invited to go to an Orlando Magic game, and I couldn’t find anything to wear” (BOSTON HERALD, 6/13).
ON ATTACK: Lacrosse brand Brine on Monday announced that it has signed NCAA Tournament Most Outstanding Player Eric Lusby to a multiyear endorsement contract. Lusby, who has also signed a player contract with the MLL Charlotte Hounds, will be used in marketing initiatives and assist in the development of new products with Brine (Brine).