SBD/June 13, 2012/Franchises

With Stanley Cup Run, Devils Bring In More Than $30M In Additional Revenue

The Devils sold $26.2M in tickets, $3.75M in concessions during the postseason
It has been a "good spring for the Devils and the Prudential Center they call home," as the team's Stanley Cup Final appearance "brought $32.2 million in additional revenue to Devils' coffers," according to David Giambusso of the Newark STAR-LEDGER. For a team "fending off bankruptcy with each slapshot, the money could not have come at a better time." Devils Owner Jeff Vanderbeek and team officials "would not provide specific details on revenue raised" during the team's journey to the Stanley Cup Final. However, the Star-Ledger "reviewed recent audits of the team by the Newark Housing Authority -- the arena landlord -- and used projections reported in sports business journals to arrive at the numbers." The Devils sold $26.2M in tickets, $3.75M in concessions and $1M in merchandise. Sponsors also "kicked in $1.1 million to the Devils' bottom line during playoffs" (Newark STAR-LEDGER, 6/13). In Newark, Mark Di Ionno wrote under the header, "Enduring Legacy Of Devils' Stanley Cup Run Is Effect It Had On Fans, Newark." Di Ionno: "The Devils fans re-claimed their building, and finally christened Newark as a hockey town" (, 6/12).
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