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SBD/June 13, 2012/Franchises
Warriors Unveil New Logo, Name For D-League Team Moving To Santa Cruz
Published June 13, 2012
WELCOME HOME: In Santa Cruz, Julie Jag notes Warriors Exec BOD member Jerry West yesterday spoke at a local Chamber of Commerce event “as part of what was deemed the official kickoff party for the Santa Cruz Warriors.” Last month, the Santa Cruz City Council “unanimously approved a $3.5 million loan for the team to build a temporary arena for its D-League team on Front Street, at the base of Beach Hill.” The facility, "can be rented for recreational purposes and concerts when not in use by the team.” An estimated 250 fans “have already bought season tickets” (SANTA CRUZ SENTINEL, 6/13). Also in Santa Cruz, Jim Seimas notes Lacob revealed the D-League Warriors' logo, “a large, blue ‘W' with trident-looking endpoints emblazoned over a yellow circle.” Underneath the circle, in capital block letters: "SANTA CRUZ WARRIORS," the team's name “bending to hugging the lower half of the circle.” Weyermann said that the team “already secured 100 reservations for priority seating -- without advertising.” Meanwhile, Kaiser Permanente California Senior VP/Sales & Account Management Peter Andrade said of the naming-rights deal, "It makes sense, since we already have a deal with the Warriors.” The deal “is tied to the current contract Kaiser has with the Warriors.” Weyermann said that “two years remain on that deal, but there's an option for a five-year renewal period” (SANTA CRUZ SENTINEL, 6/13).