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SBD/June 7, 2012/People and Pop Culture
Published June 7, 2012
EXECS: Fenway Sports Management and the Red Sox named Dolphins Senior VP/Public Affairs ADAM GROSSMAN Senior VP/Marketing & Brand Development. Grossman will be responsible for directing strategic marketing and branding for both organizations, as well as FSG's portfolio of properties including EPL club Liverpool, NESN and Roush Fenway Racing. Grossman will report to Red Sox Exec VP & COO SAM KENNEDY and FSM co-Managing Dirs BILLY HOGAN and MARK LEV (FSM)....NBC named ROBERT HAYES Exec VP/Digital Media. Meanwhile, NBCU Digital Entertainment President VIVI ZIGLER is leaving at the end of June (L.A. TIMES, 6/7)....Fox Networks Group promoted PHILLIP GHARABEGIAN to Senior VP/Sports (CABLEFAX DAILY, 6/7)....PlayersRep Sports Management has hired former Lagardere Unlimited agent KEN SARNOFF (SPORTSAGENTBLOG.com, 6/6).
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