SBD/June 4, 2012/People and Pop Culture

NBA Hires TBWA/Chiat/Day President Jamie Gallo As Exec VP/Marketing

Gallo will manage NBA's digital and
traditional global marketing efforts
The NBA is “adding some marketing muscle by hiring advertising industry veteran JAMIE GALLO as the league’s" Exec VP/Marketing, according to John Lombardo of SPORTSBUSINESS JOURNAL. Gallo will join the NBA on June 18, and comes from TBWA/Chiat/Day where he has worked as President of the firm’s New York office since '09. His role at the NBA “will be to manage the digital and traditional global marketing efforts for all league assets," including the NBA, WNBA and NBA D-League. NBA Commissioner DAVID STERN said, “We need to make sure that everything we do on a global marketing basis has a consistent branding philosophy and a consistent digital and social media strategy. We thought we needed someone who has run something big to lead the effort.” Lombardo notes Gallo will report to NBA Deputy Commissioner & COO ADAM SILVER. Gallo will have “no league communications management responsibilities in his new job” as he takes over with Goodby, Silverstein & Partners as the NBA’s "agency of record.” The NBA “did not use a search firm” to fill the job. Gallo said, “As a brand marketer, I can add value, but I have to get the lay of the land. This is not a fixer-upper. This is about how to accelerate and expand the brand” (SPORTSBUSINESS JOURNAL, 6/4 issue). AD AGE’s Matthew Creamer wrote because Stern “sees digital growth and international growth going hand in hand, one of Mr. Gallo's tasks will be to continue the strong social-media presence of the league, teams and players.” Creamer noted Stern has known Gallo "about four years, since they were introduced by a mutual friend" (ADAGE.com, 6/1).
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