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Marketing and Sponsorship

Acer Not Renewing IOC Sponsorship; Computing Category Expected To Be Vacant

Acer’s option to renew its worldwide Olympic sponsorship has expired, and the IOC “does not plan to renew the computer company’s agreement beyond 2012,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources said that the IOC “plans to leave the official computin...

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SBJ Morning Buzzcast: May 31, 2024

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