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SBD/June 4, 2012/Franchises
Dolphins Squash South Beach Glitz, Focus Marketing Efforts On Football, Tradition
Published June 4, 2012
IT'S THE HARD KNOCK LIFE: SI.com’s Peter King cites sources as saying that Dolphins Owner Stephen Ross “did not influence the decision for the Dolphins to welcome HBO and NFL Films” into training camp for “Hard Knocks.” Ross reportedly “wanted the Dolphins to do it, but left it up to" Philbin and GM Jeff Ireland. Sources said that Ross “had given up on [the] chance of it happening because it just wasn't Ireland's cup of tea, and Ross didn't want something that would likely be very good for the marketing of the team (and ticket sales) to overshadow what Philbin and Ireland wanted to do.” But Philbin “went to Ireland and told him he'd actually like the spotlight of the show to help his team focus, and to show off that what the team is doing is right, and that the players are ready for prime time” (SI.com, 6/4).