SBD/May 31, 2012/Research and Ratings

Nationals, Blue Jays Lead MLB Clubs In Facebook, Twitter Gains For '12 Season

With two months of the MLB season completed, a few trends appear upon inspection of the social media numbers for each club, according to an analysis of Facebook likes and Twitter followers. Unexpected success plays a major role in the high percentage changes found in teams that are exceeding expectations on the field including the Nationals, Blue Jays, Marlins, Dodgers and Orioles. This success does not always crossover though, as the White Sox have not seen their division-leading success materialize in a significant bump. MLB itself is also seeing a 13.5% increase for its combined Facebook/Twitter figures to date. Popular, large-payroll teams such as the Phillies and Red Sox that have been struggling in the standings have seen sluggish social media gains for the first time since SportsBusiness Daily/Journal began tracking social media numbers in March '11. The Red Sox and Yankees remain the only two MLB clubs with over two million social media followers. Listed below are combined Facebook likes and Twitter followers for MLB teams’ official pages/feeds on March 30 compared to May 30.

 
------ MARCH 30 ------
------ MAY 30 ------
 
TEAM
FB
TW
TOTALS
FB
TW
TOTALS
% +/-
Nationals
136,806
29,317
166,123
154,202
44,942
199,144
19.9%
Blue Jays
400,159
95,368
495,527
434,048
139,775
573,823
15.8%
MLB
1,099,360
1,875,220
2,974,580
1,276,041
2,101,073
3,377,114
13.5%
Marlins
239,553
31,213
270,766
259,406
47,026
306,432
13.2%
Dodgers
949,662
99,148
1,048,810
1,039,960
131,362
1,171,322
11.7%
Orioles
343,393
36,580
379,973
366,556
54,186
420,742
10.7%
Rangers
1,210,451
124,413
1,334,864
1,304,835
162,948
1,467,783
10.0%
D'Backs
234,871
32,335
267,206
252,378
41,304
293,682
9.9%
Angels
440,633
43,751
484,384
475,050
56,403
531,453
9.7%
Pirates
311,781
35,791
347,572
330,984
50,188
381,172
9.7%
Reds
519,008
74,339
593,347
549,609
97,959
647,568
9.1%
Tigers
951,689
77,895
1,029,584
1,008,204
109,941
1,118,145
8.6%
Braves
1,084,752
139,544
1,224,296
1,147,908
179,286
1,327,194
8.4%
Mets
544,870
75,181
620,051
572,913
98,994
671,907
8.4%
Royals
279,019
44,845
323,864
289,764
56,669
346,433
7.0%
Indians
501,753
46,062
547,815
522,593
62,861
585,454
6.9%
Rays
403,592
49,329
452,921
420,993
61,513
482,506
6.5%
Yankees
5,321,616
549,663
5,871,279
5,622,627
619,217
6,241,844
6.3%
Rockies
443,660
33,755
477,415
463,045
44,182
507,227
6.2%
Cardinals
1,218,606
118,224
1,336,830
1,272,036
145,985
1,418,021
6.1%
Cubs
1,572,433
101,540
1,673,973
1,640,265
132,149
1,772,414
5.9%
White Sox
848,831
50,333
899,164
885,217
67,240
952,457
5.9%
Giants
1,361,720
234,353
1,596,073
1,431,801
257,295
1,689,096
5.8%
Mariners
473,180
43,694
516,874
491,889
54,891
546,780
5.8%
Brewers
562,106
63,546
625,652
583,915
76,735
660,650
5.6%
A's
303,928
38,713
342,641
313,954
47,807
361,761
5.6%
Astros
402,685
27,014
429,699
416,573
36,208
452,781
5.4%
Padres
364,255
32,131
396,386
376,764
40,120
416,884
5.2%
Red Sox
3,483,436
219,629
3,703,065
3,607,247
271,298
3,878,545
4.7%
Twins
738,993
67,772
806,765
760,423
84,100
844,523
4.7%
Phillies
1,170,683
678,403
1,849,086
1,210,144
693,022
1,903,166
2.9%

 

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