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  • Nationals, Blue Jays Lead MLB Clubs In Facebook, Twitter Gains For '12 Season

    With two months of the MLB season completed, a few trends appear upon inspection of the social media numbers for each club, according to an analysis of Facebook likes and Twitter followers. Unexpected success plays a major role in the high percentage changes found in teams that are exceeding expectations on the field including the Nationals, Blue Jays, Marlins, Dodgers and Orioles. This success does not always crossover though, as the White Sox have not seen their division-leading success materialize in a significant bump. MLB itself is also seeing a 13.5% increase for its combined Facebook/Twitter figures to date. Popular, large-payroll teams such as the Phillies and Red Sox that have been struggling in the standings have seen sluggish social media gains for the first time since SportsBusiness Daily/Journal began tracking social media numbers in March '11. The Red Sox and Yankees remain the only two MLB clubs with over two million social media followers. Listed below are combined Facebook likes and Twitter followers for MLB teams’ official pages/feeds on March 30 compared to May 30.

     
    ------ MARCH 30 ------
    ------ MAY 30 ------
     
    TEAM
    FB
    TW
    TOTALS
    FB
    TW
    TOTALS
    % +/-
    Nationals
    136,806
    29,317
    166,123
    154,202
    44,942
    199,144
    19.9%
    Blue Jays
    400,159
    95,368
    495,527
    434,048
    139,775
    573,823
    15.8%
    MLB
    1,099,360
    1,875,220
    2,974,580
    1,276,041
    2,101,073
    3,377,114
    13.5%
    Marlins
    239,553
    31,213
    270,766
    259,406
    47,026
    306,432
    13.2%
    Dodgers
    949,662
    99,148
    1,048,810
    1,039,960
    131,362
    1,171,322
    11.7%
    Orioles
    343,393
    36,580
    379,973
    366,556
    54,186
    420,742
    10.7%
    Rangers
    1,210,451
    124,413
    1,334,864
    1,304,835
    162,948
    1,467,783
    10.0%
    D'Backs
    234,871
    32,335
    267,206
    252,378
    41,304
    293,682
    9.9%
    Angels
    440,633
    43,751
    484,384
    475,050
    56,403
    531,453
    9.7%
    Pirates
    311,781
    35,791
    347,572
    330,984
    50,188
    381,172
    9.7%
    Reds
    519,008
    74,339
    593,347
    549,609
    97,959
    647,568
    9.1%
    Tigers
    951,689
    77,895
    1,029,584
    1,008,204
    109,941
    1,118,145
    8.6%
    Braves
    1,084,752
    139,544
    1,224,296
    1,147,908
    179,286
    1,327,194
    8.4%
    Mets
    544,870
    75,181
    620,051
    572,913
    98,994
    671,907
    8.4%
    Royals
    279,019
    44,845
    323,864
    289,764
    56,669
    346,433
    7.0%
    Indians
    501,753
    46,062
    547,815
    522,593
    62,861
    585,454
    6.9%
    Rays
    403,592
    49,329
    452,921
    420,993
    61,513
    482,506
    6.5%
    Yankees
    5,321,616
    549,663
    5,871,279
    5,622,627
    619,217
    6,241,844
    6.3%
    Rockies
    443,660
    33,755
    477,415
    463,045
    44,182
    507,227
    6.2%
    Cardinals
    1,218,606
    118,224
    1,336,830
    1,272,036
    145,985
    1,418,021
    6.1%
    Cubs
    1,572,433
    101,540
    1,673,973
    1,640,265
    132,149
    1,772,414
    5.9%
    White Sox
    848,831
    50,333
    899,164
    885,217
    67,240
    952,457
    5.9%
    Giants
    1,361,720
    234,353
    1,596,073
    1,431,801
    257,295
    1,689,096
    5.8%
    Mariners
    473,180
    43,694
    516,874
    491,889
    54,891
    546,780
    5.8%
    Brewers
    562,106
    63,546
    625,652
    583,915
    76,735
    660,650
    5.6%
    A's
    303,928
    38,713
    342,641
    313,954
    47,807
    361,761
    5.6%
    Astros
    402,685
    27,014
    429,699
    416,573
    36,208
    452,781
    5.4%
    Padres
    364,255
    32,131
    396,386
    376,764
    40,120
    416,884
    5.2%
    Red Sox
    3,483,436
    219,629
    3,703,065
    3,607,247
    271,298
    3,878,545
    4.7%
    Twins
    738,993
    67,772
    806,765
    760,423
    84,100
    844,523
    4.7%
    Phillies
    1,170,683
    678,403
    1,849,086
    1,210,144
    693,022
    1,903,166
    2.9%

     

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