CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/May 31, 2012/Media
Published May 31, 2012
ESPN earned a 6.6 overnight Nielsen rating for the Heat’s OT win over the Celtics in Game Two of the NBA Eastern Conference Finals, up 29% from a 5.1 overnight for the comparable Mavericks-Thunder Western Conference Finals Game Two last year and up 16% from Celtics-Magic Game Two in ’10. Last night's game peaked at a 9.0 rating during OT. The game posted a 21.9 local rating in Miami-Ft. Lauderdale, setting a record in the market for an NBA Playoff game on ESPN. The previous record was set in Game One. Leading into last night’s game, ESPN earned a 2.7 overnight for the NBA Draft Lottery, up slightly from a 2.6 rating last year. Miami-Ft. Lauderdale topped all markets for the lottery telecast with a 7.6 local rating, followed by Cleveland-Akron (6.0), New Orleans (5.7), Charlotte (5.5) and Memphis (4.9) (THE DAILY).DON'T LOOK AT ME: Disney Chair & CEO Bob Iger yesterday "pointed at regional sports networks as the main culprits for increased pricing” on monthly cable bills despite the fact ESPN charges $5.15 per household per month. Iger indicated that ESPN “provides additional services along with rate increases." Iger: “If you look at the cost of those channels versus the ratings they deliver, it’s not even close (to ESPN.)” SNL Kagan figures showed Comcast SportsNet Mid-Atlantic is “the highest-priced regional sports network, weighing in at $4.02 per month per household.” FS North is second at $3.68” (N.Y. POST, 5/31).
WELCOME TO THE TEAM: Comcast SportsNet Mid-Atlantic hired Tarik El-Bashir from the Washington Post to be the RSN's "Redskins Insider." El-Bashir's work will appear on TV and on CSN's website. El-Bashir spent 13 years at the paper, most recently covering Georgetown basketball and the Capitals (John Ourand, THE DAILY).