Menu
Marketing and Sponsorship

Stats LLC, Apollo MIS Sign Joint Partnership, Will Focus Initially On Basketball

Stats LLC has struck a joint partnership with U.K.-based Apollo MIS, in which Stats' SportVU player tracking technology will be blended with Apollo MIS' player fitness and health management system. The pair will initially focus on deepening their involvement in basketball, as SportVU is used by 10 NBA teams, including the Celtics, Thunder and Spurs, and Apollo MIS' Elite product is used by the Knicks. "Getting into the training and non-game settings, where Apollo has a real expertise, was a place we wanted to next take our technology, and it was a natural to come together," said Brian Kopp, head of the Stats Sports Solutions Group. The pair will participate in an undisclosed revenue sharing agreement. Also as part of the expansion into athlete development, Stats has hired Paul Robbins as its director of elite performance. Robbins, an expert in cardiovascular programming and metabolic assessment, has worked with Athletes' Performance, the National Academy of Sports Medicine, and numerous individual athletes and teams across each major U.S. sport.

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/05/31/Marketing-and-Sponsorship/Stats-LLC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/05/31/Marketing-and-Sponsorship/Stats-LLC.aspx

CLOSE