SBD/May 31, 2012/Marketing and Sponsorship

Drew Brees Launching New Apparel Company Similar To Bono's Product Red

Brees and his wife Brittany partnered with Idea Village on the clothing line
Saints QB Drew Brees and his wife, Brittany, “through their Brees Dream Foundation, are launching an apparel company this fall," according to Jaquetta White of the New Orleans TIMES-PICAYUNE. Recent Harvard Business School grad Lauren Baum, who along with five other students “helped Brees refine the idea,” would “not disclose many details of the project, including the types of products it would sell, how many people the venture might employ and its revenue projections.” Idea Village Founder Tim Williamson, whose organization is partnering with the Brees Dream Foundation, said that the apparel line “will be 'much like' Product Red, a licensed brand that partners with companies like Gap and American Express to sell everything from shirts to credit cards bearing the Red logo.” That company was founded by U2 singer Bono “as a way to get the private sector involved in raising awareness and money to help eliminate AIDS in Africa.” Williamson did not say "what products the Brees line would sell or what causes it might promote" (New Orleans TIMES-PICAYUNE, 5/30).
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