Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship NFL Playoff Hosts Finalize Sponsor Activation Fleck Working To Bring "Row The Boat" To Minnesota Recent Tennis Trend Has Opponents Dressing Alike Starting Lineup Figurines Getting New Life
SBD/May 25, 2012/Marketing and Sponsorship
IndyCar Driver Ed Carpenter Partnering With Fuzzy's Vodka On Start-Up Team
Published May 25, 2012
GREEN MACHINE: In Ft. Worth, Carlos Mendez wrote IndyCar driver James Hinchcliffe pilots the GoDaddy.com car that used to be driven by Danica Patrick, but Hinchcliffe prior to the '12 season had to be “sold to the car sponsor … which has a reputation for younger, techier drivers.” Hinchcliffe “puts his own video diaries on his own website (hinchtown.com) and is active on Twitter," and he proved to be a "fit for the web hosting company.” Hinchcliffe said, “GoDaddy had some interest based on what I'd been doing with my videos, and they saw me as somebody who was tech-savvy, which is their business, and a little bit off-the-wall, which is their modus operandi. I think it made a lot of sense. Once we got into it, it was clearer than ever that this absolutely was meant to be" (FT. WORTH STAR-TELEGRAM, 5/22).