Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/May 25, 2012/Marketing and Sponsorship
IndyCar Driver Ed Carpenter Partnering With Fuzzy's Vodka On Start-Up Team
Published May 25, 2012
GREEN MACHINE: In Ft. Worth, Carlos Mendez wrote IndyCar driver James Hinchcliffe pilots the GoDaddy.com car that used to be driven by Danica Patrick, but Hinchcliffe prior to the '12 season had to be “sold to the car sponsor … which has a reputation for younger, techier drivers.” Hinchcliffe “puts his own video diaries on his own website (hinchtown.com) and is active on Twitter," and he proved to be a "fit for the web hosting company.” Hinchcliffe said, “GoDaddy had some interest based on what I'd been doing with my videos, and they saw me as somebody who was tech-savvy, which is their business, and a little bit off-the-wall, which is their modus operandi. I think it made a lot of sense. Once we got into it, it was clearer than ever that this absolutely was meant to be" (FT. WORTH STAR-TELEGRAM, 5/22).