The CBC has teamed up with "While The Men Watch," an Internet sportscast and blog for women "that offers insight not usually found on Coach’s Corner, to provide a 'cheeky adult soundtrack' to the Stanley Cup final," according to Laura Stone of the TORONTO STAR. The show will be hosted by Lena Sutherland and Jules Mancuso, whose "brand of 'girl talk' commentary will be live-streamed from CBC headquarters." Sutherland and Mancuso have "described their show as ESPN meets 'Sex and the City.'" CBC Exec Dir of Studio & Unscripted Programming Julie Bristow said the net teamed up with the women in order to “broaden the viewership to the game and to take it beyond the core hockey fan.” But Stone notes many "took to Twitter to decry the idea, calling it sexist and accusing the CBC of stereotyping women." Bristow said that the idea "is simply to engage more people in Canada’s favourite sport." She added, "I don’t think it’s in any way sexist. It’s just capturing a conversation -- that as I say, I think goes on in living rooms and bars all across this country when hockey games are on" (TORONTO STAR, 5/24). The program will be called "While the Men Watch Hockey Night," and debuts during Game One of the Stanley Cup Final next Wednesday (TORONTO SUN, 5/23).
