The CFL Toronto Argonauts are "looking for a dozen passionate fans to tweet and blog about their team in a social media initiative" modeled after one launched in '11 by the Devils, according to Bob Mitchell of the TORONTO STAR. The fans selected to "become Argos Admirals won’t get any cash but they’ll get to wear team merchandise, attend home games and be involved in the team’s activities leading up to and including" the 100th Grey Cup at Rogers Centre on Nov. 25. The "idea behind the first digital program of its kind for any CFL team is to significantly create an online buzz about the club, dramatically increasing its web presence across a variety of social media" platforms. Within 48 hours of posting information on the Argo website, the team "had about 24 applications." Interviews are "expected to begin this week." Argos Communications Dir Eric Holmes said that the team "will initially oversee what the Admirals are tweeting and blogging to ensure they’re representing the team properly." Holmes: "We’re going to spend a lot of time giving them information about the team, what they’ll need to engage fans. But we don’t want to censor what they’re saying." Mitchell notes Argos Admirals will be "working about two to four hours each week." Holmes said that with some "expected to be season ticket holders already ... they could be tweeting and blogging from their seats, interacting with other fans in the stadium or those watching on television from their homes and bars." Most of their communications "will take place when the games are being played, although some could be working from a practice" (TORONTO STAR, 5/22).
