Dean & DeLuca Builds Pop-Up Store At Tour Stop Jeter Partners With American Family Insurance Pistons, Raptors, Bulls Claim NBA Awards Under Armour Builds On Reach With UCLA Deal Colorado, Nike Talking Apparel Deal Extension GoPro, Red Bull Ink Content Parntership Marketplace Roundup Under Armour Taking Over UCLA Apparel Rights Reebok, J.J. Watt Roll Out New Ad Campaign E-Sports Emerging As TV Marketing Opportunity
Upcoming Conferences and Events
May 31 - Jun 2
SBD/May 16, 2012/Marketing and Sponsorship
Names & Faces: Verlander's "Fastball Flakes" Have Sold Over 110,000 Boxes Since Feb.
Published May 16, 2012
CAN YOU HEAR ME NOW? In Milwaukee, Don Walker noted the Brewers have "released the third of five promotional ads" featuring Packers QB Aaron Rodgers. The latest spot, called "Bad Reception," features a "special guest who calls Rodgers on his cell phone while he's on the mound." The ads were handled by 2-Story Creative and Metaphystico, and the shoot occurred "in late February in Arizona." The team plans to "release two more ads in the coming weeks" (JSONLINE.com, 5/14).
ALL ABOUT SOUL: SOUL Electronics has partnered with gold-medal winning sprinter Usain Bolt, who will be a development partner for his own special edition headphones, scheduled to hit the market this summer. Bolt also will be featured in the company's upcoming "SOUL of Greatness" video series (SOUL).