Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/May 16, 2012/Marketing and Sponsorship
Names & Faces: Verlander's "Fastball Flakes" Have Sold Over 110,000 Boxes Since Feb.
Published May 16, 2012
CAN YOU HEAR ME NOW? In Milwaukee, Don Walker noted the Brewers have "released the third of five promotional ads" featuring Packers QB Aaron Rodgers. The latest spot, called "Bad Reception," features a "special guest who calls Rodgers on his cell phone while he's on the mound." The ads were handled by 2-Story Creative and Metaphystico, and the shoot occurred "in late February in Arizona." The team plans to "release two more ads in the coming weeks" (JSONLINE.com, 5/14).
ALL ABOUT SOUL: SOUL Electronics has partnered with gold-medal winning sprinter Usain Bolt, who will be a development partner for his own special edition headphones, scheduled to hit the market this summer. Bolt also will be featured in the company's upcoming "SOUL of Greatness" video series (SOUL).