Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/May 16, 2012/Marketing and Sponsorship
Names & Faces: Verlander's "Fastball Flakes" Have Sold Over 110,000 Boxes Since Feb.
Published May 16, 2012
CAN YOU HEAR ME NOW? In Milwaukee, Don Walker noted the Brewers have "released the third of five promotional ads" featuring Packers QB Aaron Rodgers. The latest spot, called "Bad Reception," features a "special guest who calls Rodgers on his cell phone while he's on the mound." The ads were handled by 2-Story Creative and Metaphystico, and the shoot occurred "in late February in Arizona." The team plans to "release two more ads in the coming weeks" (JSONLINE.com, 5/14).
ALL ABOUT SOUL: SOUL Electronics has partnered with gold-medal winning sprinter Usain Bolt, who will be a development partner for his own special edition headphones, scheduled to hit the market this summer. Bolt also will be featured in the company's upcoming "SOUL of Greatness" video series (SOUL).