SBD/May 16, 2012/Franchises

Devils Launch Online Campaign To Keep Rangers Fans Out Of Prudential Center

Devils execs are encouraging fans not to sell tickets to Rangers fans
The Devils have “launched an online campaign to try to convince fans not to sell their tickets to their Rangers counterparts,” according to Justin Terranova of the N.Y. POST. The team's plan “concentrates on stopping Rangers fans from infiltrating" the arena by purchasing tickets on the secondary market. The Devils' statement on their website reads in part, “If you own seats and have to sell for any of the home games because of conflicts, do NOT list your seats on the secondary market. Blogs such as Fire and Ice, In Lou We Trust, and HFBoards provide you with outlets to speak directly with other Devils fans who are looking for seats.” The statement also urges Devils fans to call the Devils Fan Experience Team line, and "they will help you sell your seats you can’t use to other Devils fans.” Terranova noted the “#noblue” campaign is “trending on Twitter and drawing some support and some taunts from Rangers fans” (, 5/15).

GETTING A LIFT: In N.Y., Ken Belson noted the Devils "may be on shaky ice financially, but they are getting a lift from their deep playoff run." The extra income "should give the team a lift in the coming months as it continues to restructure its debt and search for investors" to buy the 47% stake in the team controlled by Devils co-Owner Michael Gilfillan. Fans who attend playoff games "don’t necessarily spend more than fans during the regular season." But the team "makes more from tickets, concessions and merchandise sales because Prudential Center in Newark almost always sells out for playoff games" (, 5/10).
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