Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/May 15, 2012/Marketing and Sponsorship
Published May 15, 2012
LIFE'S A BEACH: FORBES.com's John Clarke Jr. noted Loudmouth has signed a four-year deal to dress the U.S. gold medal-winning men's beach volleyball team of Phil Dalhausser and Todd Rogers for the London Games. The company in '10 "sponsored the Norwegian men’s curling team at the Olympic Winter Games" in Vancouver. Loudmouth CEO Larry Jackson said, “They were in front of millions of eyeballs." Clarke added the orders started "flooding [in] and the company was caught by surprise since the team agreed to wear the gear less than one week before the Games" (FORBES.com, 5/14).
FREE FALLIN': Former NFLer Trevor Pryce appeared on ESPN2’s “Dan Le Batard Is Highly Questionable” last night and was asked him, “Above all else, what would you say you missed about football?” Pryce: “The thing I miss most is my Nike deal.” Pryce said getting free shoes from Nike “is the greatest perk of the NFL.” Pryce: “Forget the paycheck, free Nike stuff. … Nike will give you a secure website and you get to pick like whatever you want.” Pryce said that every time “we lost and I was depressed, I’d just get like 10 pairs of sneakers and some socks and I’d feel better about myself.” After he retired from the league, access to the website is shutoff. Pryce called it the “saddest thing I’ve ever seen in my life” (“Dan Le Batard is Highly Questionable,” ESPN2, 5/14).
NOTES: Brewers LF Ryan Braun “appears to have parted ways with CytoSport," which makes sports-oriented nutritional products and supplements. It “could not be determined when Braun stopped working with the company.” Braun's name “has been removed” from the firm's website (JSONLINE.com, 5/14)....Citgo recently launched "Boston's Greatest Moments Under the Sign 'Good Moments Make Great Memories'" campaign with sports radio WEEI to celebrate Fenway Park’s 100-year anniversary. Baseball fans each week can submit their picture from under the Citgo sign and have the chance to win a $50 Citgo Gift Card (Citgo).