New Red Bull Ad Featuring Blake Griffin, Travis Pastrana To Run During NBA Playoffs

By Paul Sanford 5.11.2012

Red Bull this weekend will break a new 60-second ad that will run during NBA Playoff games on ESPN, ABC and TNT for the duration of the postseason. The “World of Red Bull” spot, which features Clippers F Blake Griffin and NASCAR driver Travis Pastrana, will debut during Fox’ “Family Guy” Sunday night. The spot was created internally by Red Bull and will air across TV, digital, social and console platforms as well. The “The World of Red Bull” ad features music from M83 and has a short narration from Pastrana. The footage is fast moving, jumping from Griffin playing with a basketball to skateboarders doing tricks on ramps and dancers practicing their routines. The spot also includes concert footage from rock band Dispatch was shown, followed by a slam dunk contest in an outdoor park and a dance competition.

PREVIOUS 2K Sports Names Winner In $1M "MLB 2K12" Perfect Game Challenge NEXT Marketplace Roundup

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 13, 2024

May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/05/11/Marketing-and-Sponsorship/Red-Bull.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/05/11/Marketing-and-Sponsorship/Red-Bull.aspx