Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/May 10, 2012/Media
Published May 10, 2012
NOT WORRIED RIGHT NOW: YAHOO SPORTS' Kevin Iole reported UFC co-Owner Lorenzo Fertitta said that it is important to remember the organization's TV deal with Fox "is a long-term proposition for the company" after "UFC on Fox 3" drew just a 1.5 final rating. Fertitta said, "Would we like to see the numbers be trending differently? Yes, of course. But we're not concerned and we don't think it's an overall reflection of our business." He added that UFC was competing with the Floyd Mayweather-Miguel Cotto PPV fight, the "Cinco de Mayo celebrations, the opening of 'The Avengers' movie and NBA playoff games" (SPORTS.YAHOO.com, 5/9).
FIRST ON BOARD: In S.F., John Crumpacker notes the Pac-12 Network has made its first on-air hires, signing Ronnie Lott, Rick Neuheisel and Summer Sanders to give the net some "immediate name recognition." Lott and Neuheisel will serve as football analysts, while Sanders will "fill a variety of roles as host and analyst for a number of shows and events." Pac-12 Enterprises President Gary Stevenson said that the network's "scheduling grid will be announced in June" (S.F. CHRONICLE, 5/10).