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SBD/May 10, 2012/Media
ACC's Renegotiated 15-Year Deal With ESPN Is Worth An Average Of $240M Per Year
Published May 10, 2012
TRICKLE-DOWN ECONOMICS: USA TODAY's Michael Hiestand writes the agreement is a "good sign for leagues looking to jack up their TV fees." The SEC and Big 12 are negotiating extensions to their TV deals, and Univ. of Oregon's Warsaw Sports Marketing Center Managing Dir Paul Swangard said, "Those conferences should be happy to hear the news. It's a feeding frenzy" (USA TODAY, 5/10). In DC, Mark Giannotto notes the SEC last year "paid each of its 12 member schools about $17 million through television agreements signed in 2009 with CBS and ESPN, but SEC Commissioner Mike Slive has indicated he will also try to renegotiate the league’s contract with Missouri and Texas A&M joining the conference next season." Reports indicate that Big Ten schools each receive "at least $20 million per year as part of the league’s television contracts" (WASHINGTON POST, 5/10). SI.com's Stewart Mandel wrote, "You may not believe it, but the Big East, even in its depleted state, will fetch a hefty payday when its TV contract comes up this fall." Television networks "covet live sporting events because of the DVR factor, and the Big East stands to provide a lucky network or networks with a massive amount of inventory (with 12 teams in 2013), some very attractive television markets (Philadelphia, Houston, Dallas, Orlando) and an extremely popular multi-day event, the Big East basketball tournament" (SI.com, 5/9).
SOMETHING TO KEEP AN EYE ON: In Birmingham, Jon Solomon writes the ACC's $4M annual increase per school "isn't bad considering how little football leverage it had," but it is "debatable if the increase insulates the ACC from losing a member if (when?) the next round of realignment occurs" (BIRMINGHAM NEWS, 5/10). In Dallas, Chuck Carlton notes the "suggestion that Florida State could be looking at the Big 12 has returned and has now hit the media in a big way." Carlton writes, "Here's the basic premise: the Seminoles are unhappy in the ACC and have money concerns. The new ESPN/ACC television deal ... looks underwhelming, especially with third-tier football rights included." Still, two sources indicated that Florida State's name "has not yet been mentioned in expansion talks among Big 12 athletic directors" (DALLAS MORNING NEWS, 5/10).