SBD/May 9, 2012/Research and Ratings

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  • NBA TV, NBC Sports Net, Speed Lead Cable Sports Networks In '12 Distribution Gains

    By Austin Karp, Assistant Managing Editor

    NBA TV, NBC Sports Network and Speed have seen the biggest gains in U.S. household distribution among cable sports networks since the start of the year. NBA TV has seen an increase of 3.6 million homes, which ranks it sixth among all cable networks in gains over the first five months of '12. Networks seeing drops over the same period include ESPN, ESPN2, FX and Fuel TV. The Weather Channel and TBS are the only cable networks in over 100 million homes in May. Listed below is distribution in the U.S. for the top 10 cable networks in May, with comparisons to recent years. Also listed are figures for sports-related networks.

    U.S. CABLE NETWORK DISTRIBUTION FOR MAY
    NETWORK
    '06
    (000)
    '07
    (000)
    '08
    (000)
    '09
    (000)
    '10
    (000)
    '11
    (000)
    '12
    (000)
    Weather Channel
    90,233
    93,170
    96,340
    99,029
    100,054
    101,074
    100,271
    TBS
    90,129
    92,901
    96,966
    99,229
    100,608
    101,189
    100,070
    Nickelodeon/
    Nick-At-Nite
    90,164
    93,077
    96,104
    98,574
    100,064
    100,699
    99,904
    Discovery
    90,884
    93,691
    96,644
    98,796
    100,101
    100,890
    99,733
    Food Network
    89,250
    92,301
    95,626
    98,087
    99,934
    100,517
    99,717
    USA
    90,445
    93,136
    96,113
    98,429
    99,541
    100,402
    99,420
    CNN
    90,570
    93,432
    96,186
    98,380
    99,640
    100,441
    99,300
    Cartoon Network/
    Adult Swim
    89,437
    92,325
    95,520
    97,662
    98,836
    99,663
    99,184
    TNT
    90,509
    93,220
    96,130
    98,268
    99,630
    100,385
    99,096
    A&E
    90,073
    92,925
    95,875
    98,005
    99,303
    100,188
    99,055
    ESPN
    90,665
    93,420
    96,169
    98,140
    99,612
    100,187
    99,029
    ESPN2
    90,208
    93,029
    95,887
    97,746
    99,527
    100,090
    98,946
    FX
    88,654
    91,322
    94,110
    95,365
    96,424
    99,383
    98,166
    Golf Channel
    68,723
    74,587
    74,266
    80,803
    83,469
    83,883
    84,784
    Speed
    66,807
    70,181
    72,285
    73,119
    75,713
    78,800
    81,979
    NBC Sports Network
    69,015
    71,842
    72,622
    75,182
    74,091
    76,247
    79,123
    ESPNews
    49,394
    57,252
    63,358
    68,315
    73,101
    74,177
    74,388
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    73,021
    72,784
    MLB Network
    n/a
    n/a
    n/a
    n/a
    55,323
    56,005
    68,957
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    55,725
    59,454
    NFL Network
    n/a
    42,225
    41,237
    41,999
    56,316
    57,127
    59,001
    Fox Soccer
    n/a
    n/a
    n/a
    34,727
    36,503
    39,046
    41,069
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    31,690
    36,482
    ESPN Classic
    61,150
    64,985
    62,337
    63,494
    55,468
    35,270
    32,271
     

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network.

     

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