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SBD/May 8, 2012/People and Pop Culture
Names In The News
Published May 8, 2012
FREQUENT FLIERS: In L.A., Ken Bensinger noted 66 American Airlines customers "bought tickets that gave them unlimited first-class travel for life" on the airline under the AAirpass program, introduced by the company in '81. The "marquee item was the lifetime unlimited AAirpass, which started at $250,000." The unlimited passes were bought "mostly by wealthy individuals," including Baseball HOFer WILLIE MAYS and America's Cup-winning skipper DENNIS CONNER. F1 Grand Prix of America Exec Chair LEO HINDERY JR bought a five-year AAirpass in '91, "with an option to upgrade to lifetime after three years." He said the airline later "asked me not to convert. They were gracious. They said the program had been discontinued and if I gave my pass back, they'd give me back my money." But Hindery "declined," and to date, he has "accumulated 11.5 million miles on a pass that cost him about $500,000, including an age discount and credit from his five-year pass" (L.A. TIMES, 5/6).
THE GODFATHER: The FINANCIAL TIMES' Roger Blitz wrote U.K. entrepreneur PATRICK NALLY is "known as one of the godfathers of modern sport: the marketing strategist that resurrected the Olympic Games and FIFA World Cup commercially and turned them into multimillion-dollar bonanzas originated with him." Nally closed the deal for Coca-Cola "to sponsor the World Cup." He also "helped conceive the Rugby World Cup, the World Athletics Championships and the London Marathon." Today, he is "back in the game of sports marketing after a long period of inactivity." He has "revived the name of West Nally, the company he set up with PETER WEST, the late BBC sports broadcaster, mainly as a website resource for students of the art of sports marketing and promotion" (FINANCIAL TIMES, 5/5).
COACHING TAB: Univ. of North Carolina figures indicate that the school will pay its football coaching staff $4.07M "during its first year on the job." That number includes $2.13M UNC will pay to head coach LARRY FEDORA. Fedora's salary includes a "one-time payment of $400,000, which the university was to provide to him by March 15." The school's highest-paid assistant coaches, BLAKE ANDERSON, DAN DISCH and VIC KOENNING, will each make $250,000 annually (Raleigh NEWS & OBSERVER, 5/8).
NAMES: Brewers LF RYAN BRAUN and Packers QB AARON RODGERS in June will open a restaurant in Brookfield, Wisc., called 8*twelve, which will be owned and operated by SURG. This is the second Braun-SURG partnership and the first for Rodgers. Braun and Rodgers helped develop the concept for 8*twelve, and both players will make appearances at the restaurant throughout the year (SURG)....The Sudbury, Mass. home where BABE RUTH lived from '22-26 is on the market for $1.65M, which is more than Ruth "made in his entire playing career." The 5,000-square-foot, five-bedroom, 3 1/2 bathroom home on a two-acre plot is known as Home Plate Farm (AP, 5/7)....Rockies P JAMIE MOYER's foundation, which helps grieving children, yesterday received a $1M grant from the New York Life Foundation. It is the largest donation in Moyer's philanthropic work (DENVER POST, 5/8)....The PGA Tour Farmers Insurance Open made a $2M donation to San Diego-area charities (NCTIMES.com, 5/7)....The Lions announced Bass Pro Shops will serve as the title sponsor for the inaugural Lions/Kevin VanDam Charity Fishing Tournament that will be held on June 12 (Lions).