SBD/May 7, 2012/Research and Ratings

Overnight Ratings: Fox' NASCAR At Talladega, CBS' PGA Tour Up On Sunday

Coverage of the Kentucky Derby and the NBA led all sports telecasts in overnight Nielsen ratings over the weekend. Fox saw a slight uptick for its NASCAR Sprint Cup Series telecast from Talladega Superspeedway.  The Aaron’s 499 yesterday, which saw Brad Keselowski take the checkered flag, earned a 4.7 overnight, up slightly from a 4.6 rating for the same race last year, which aired in mid-April. The net’s MLB regional coverage on Saturday earned a 1.4 overnight, down from a 1.7 on the comparable weekend last year. Meanwhile, CBS earned a 2.4 overnight for the final round of the PGA Tour Wells Fargo Championship yesterday, which saw Rickie Fowler defeat Rory McIlroy and D.A. Points in a playoff. That figure is up 20% from a 2.0 rating last year, which saw Lucas Glover beat Jonathan Byrd in a playoff. The win was the first on the Tour for Fowler. CBS also saw a small uptick for coverage on Saturday (1.5 vs. 1.3).

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
NASCAR Nationwide Series: Aaron's 312
5/5
ABC
3:15-6:45pm
2.0
PBR: Stanley Tools & Security Invitational
5/5
CBS
1:00-2:00pm
0.4
"PGA Tour 2012: Portraits"
5/5
CBS
2:00-3:00pm
0.5
PGA Tour: Wells Fargo Championship: Third Round
5/5
CBS
3:00-6:00pm
1.5
MLB: (regional)
5/5
Fox
4:00-7:00pm
1.4
"UFC on Fox 3": Diaz-Miller
5/5
Fox
8:00-10:15pm
1.7
NHL Eastern Conference Semifinal:
Rangers-Capitals: Game Four
5/5
NBC
12:30-3:15pm
1.6
Kentucky Derby (NBC Sports Net pre-race simulcast)
5/5
NBC
3:15-4:00pm
1.4
Kentuckty Derby: Pre-Race coverage
5/5
NBC
4:00-4:30pm
2.8
Kentuckty Derby: Pre-Race coverage
5/5
NBC
4:30-5:00pm
3.7
Kentuckty Derby: Pre-Race coverage
5/5
NBC
5:00-6:00pm
5.4
Kentucky Derby (race segment)
5/5
NBC
6:00-7:00pm
9.0
"NBA Countdown"
5/6
ABC
12:30-1:00pm
1.2
NBA Eastern Conference First Round:
Bulls-76ers: Game Four
5/6
ABC
1:00-3:30pm
3.5
NBA Eastern Conference First Round:
Heat-Knicks: Game Four
5/6
ABC
3:30-6:00pm
5.3
"The Players Club"
5/6
CBS
1:00-2:00pm
0.4
Monster Energy AMA Supercross (taped)
5/6
CBS
2:00-3:00pm
0.4
PGA Tour: Wells Fargo Championship: Final Round
5/6
CBS
3:00-6:15pm
2.4
NASCAR Sprint Cup: Aaron's 499 (Talladega)
5/6
Fox
1:00-4:00pm
4.7
Cycling: Giro d'Italia (taped)
5/6
NBC
2:00-3:00pm
0.7
NHL Western Conference Semifinals:
Kings-Blues: Game Four
5/6
NBC
3:00-6:00pm
1.0

 

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