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SBD/May 4, 2012/Events and Attractions
IndyCar CEO Bernard Warns Edmonton Indy's Future Is Not Guaranteed
Published May 4, 2012
KICKING THE TIRES: In Edmonton, Derek Van Diest writes the Edmonton Indy "is still looking for a title sponsor and needs as much help from the business community as possible in order to survive." Bernard said, "We will go over a marketing plan and some of our objectives, but what’s more important is making sure that I can be here to talk to all the city leaders and press and talk up what we’re trying to do here." Octane "took over the event from Northlands last year and was able to put things together in a relatively short amount of time." The event was "resurrected after initially being spiked by the city." Bernard: "The best part of it is that we have a world-class promoter. ... They've done everything right, but at the same time, I have to tell Octane the truth and reality is that we have some other cities that are knocking on our door, even up here in Canada, that want races. I have only a certain amount of races and I have to make sure these races are successful in these markets to continue" (EDMONTON SUN, 5/4).