2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
SBD/May 3, 2012/Marketing and Sponsorship
Published May 3, 2012
CHILLED OUT: Jagermeister today announced it will debut an ad campaign called "Stronger Bond," aimed at the 21-29 year-old male demo. The TV spot features ESPN NFL analyst Keyshawn Johnson, boxing trainer Freddie Roach, NASCAR pit crew member Mike Lingerfelt and surfer Nathan Fletcher. Through their media buyer, CrossMedia, Jagermeister will have product integration across numerous cable networks, including FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports (Jagermeister).
NOTES: EPL club Liverpool yesterday announced that Turkish menswear brand Ramsey will be providing the team's formal suits for the FA Cup final and the '12-13 EPL season. The two-year deal will have Ramsey provide products to the team, including suits, shirts, ties and belts (Liverpool)....Golfer Rory McIlroy and Gold Medal-winning snowboarder Shaun White spent yesterday "shooting a commercial for St. Jude's Hospital." The spot also "involved a 7-year-old who is fighting a serious illness" (CHARLOTTE OBSERVER, 5/3)....adidas plans to “cut the number of its Reebok stores in India by about one-third as it restructures operations in the country after discovering ‘irregularities’ at Rebook India” (REUTERS, 5/3).