ABC's "NBA Saturday Primetime" Returns Twins Nix Midwest Music Showcase Cowboys Consider Buying E-Sports Team NASCAR HOF To Induct Three Team Owners Bellator Signs Jenn Brown To TV Contract G Fuel Energy Drink To Sponsor ELeague SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Trump Began With Sports Long Before Politics
SBD/May 3, 2012/Marketing and Sponsorship
Published May 3, 2012
CHILLED OUT: Jagermeister today announced it will debut an ad campaign called "Stronger Bond," aimed at the 21-29 year-old male demo. The TV spot features ESPN NFL analyst Keyshawn Johnson, boxing trainer Freddie Roach, NASCAR pit crew member Mike Lingerfelt and surfer Nathan Fletcher. Through their media buyer, CrossMedia, Jagermeister will have product integration across numerous cable networks, including FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports (Jagermeister).
NOTES: EPL club Liverpool yesterday announced that Turkish menswear brand Ramsey will be providing the team's formal suits for the FA Cup final and the '12-13 EPL season. The two-year deal will have Ramsey provide products to the team, including suits, shirts, ties and belts (Liverpool)....Golfer Rory McIlroy and Gold Medal-winning snowboarder Shaun White spent yesterday "shooting a commercial for St. Jude's Hospital." The spot also "involved a 7-year-old who is fighting a serious illness" (CHARLOTTE OBSERVER, 5/3)....adidas plans to “cut the number of its Reebok stores in India by about one-third as it restructures operations in the country after discovering ‘irregularities’ at Rebook India” (REUTERS, 5/3).