Auto Club Speedway Celebrating Anniversary Subway Rolls Out New Daniel Suarez Spot NCAA Distributes Payouts To D-I Schools NHL To Play Two Avs-Sens Games In Sweden Nationals Quiet On New Field-Level Seats CONCACAF, CONMEBOL Weigh Joint Tourney Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Disney Chair & CEO Bob Iger Extends Contract Coca-Cola's Marcos De Quintos Leaving Company
SBD/May 3, 2012/Marketing and Sponsorship
Published May 3, 2012
CHILLED OUT: Jagermeister today announced it will debut an ad campaign called "Stronger Bond," aimed at the 21-29 year-old male demo. The TV spot features ESPN NFL analyst Keyshawn Johnson, boxing trainer Freddie Roach, NASCAR pit crew member Mike Lingerfelt and surfer Nathan Fletcher. Through their media buyer, CrossMedia, Jagermeister will have product integration across numerous cable networks, including FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports (Jagermeister).
NOTES: EPL club Liverpool yesterday announced that Turkish menswear brand Ramsey will be providing the team's formal suits for the FA Cup final and the '12-13 EPL season. The two-year deal will have Ramsey provide products to the team, including suits, shirts, ties and belts (Liverpool)....Golfer Rory McIlroy and Gold Medal-winning snowboarder Shaun White spent yesterday "shooting a commercial for St. Jude's Hospital." The spot also "involved a 7-year-old who is fighting a serious illness" (CHARLOTTE OBSERVER, 5/3)....adidas plans to “cut the number of its Reebok stores in India by about one-third as it restructures operations in the country after discovering ‘irregularities’ at Rebook India” (REUTERS, 5/3).