SBD/May 2, 2012/Media

Social Studies: Tiger's Video Q&A Continues To Keep People Talking

Tiger Woods' video Q&A in which he answered questions submitted via social media continues to draw discussion, and in Albany, Pete Dougherty writes Woods “could use some help.” Whatever the “current components are of Team Tiger, they aren't working.” The latest edition “of ‘Where In The World Is Tiger's Brain?’ came Monday” when, in lieu of a news conference, Woods “went to the Internet to reach out to fans” (Albany TIMES UNION, 5/2). ESPN’s Michelle Beadle asked, "Have we learned nothing? What, you think the media goes away now because you decided not to talk this week?” ESPN’s Colin Cowherd said star athletes "don’t need us like they used to need us” due to social media outlets like Twitter and Facebook. However, Beadle said Woods “is postponing the inevitable." Beadle: "Whatever questions these guys have now, they’re going to ask when you open it up for questions, so you might as well get it over with” (“SportsNation,” ESPN2, 5/1). In S.F., Ron Kroichick writes Woods and his handlers “are shrewd to embrace social media to connect directly to the public -- it's a logical and potentially engaging avenue.” Kroichick: “If he wants to occasionally shun traditional media for this sort of question-and-answer session, go right ahead. But it works only if Woods shows a little personality.” Monday’s video conference was a “smart move, in the short-term.” It would have been “even smarter if he showed his fans there’s a real human being lurking in there somewhere” (S.F. CHRONICLE, 5/2).
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