SBD/April 30, 2012/Research and Ratings

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  • Overnight Ratings: Sprint Cup At Richmond, Zurich Classic Final Round Flat

    By Austin Karp, Assistant Managing Editor

    The opening weekend of the NBA Playoffs topped the slate of sports on TV over the weekend. Meanwhile, Fox earned a 3.4 for its coverage of the NASCAR Sprint Cup race from Richmond Int'l Raceway, flat compared to the race last year. CBS earned a 2.2 overnight for Jason Dufner's win at the PGA Tour Zurich Classic of New Orleans yesterday, also flat compared to the final round last year.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NBA Eastern Conference First Round:
    Knicks-Heat: Game One
    4/28
    ABC
    3:30-6:00pm
    3.8
    NCAA Winter Highlight Show
    4/28
    CBS
    1:00-2:00pm
    0.3
    PBR 15/15 Bucking Battles (taped)
    4/28
    CBS
    2:00-3:00pm
    0.5
    PGA Tour: Zurich Classic of New Orleans: Third Round
    4/28
    CBS
    3:00-6:00pm
    1.3
    MLB: (regional)
    4/28
    Fox
    1:00-4:00pm
    1.3
    NASCAR Sprint Cup: Capital City 400 (Richmond)
    4/28
    Fox
    8:00-11:00pm
    3.4
    NHL Eastern Conference Semifinal:
    Capitals-Rangers: Game One
    4/28
    NBC
    3:00-6:00pm
    1.5
    NBA Western Conference First Round:
    Nuggets-Lakers: Game One
    4/29
    ABC
    3:30-6:00pm
    3.9
    Monster Energy AMA Supercross (taped)
    4/29
    CBS
    1:00-2:00pm
    0.5
    PGA special: "Get Golf Ready"
    4/29
    CBS
    2:00-3:00pm
    0.4
    PGA Tour: Zurich Classic of New Orleans: Final Round
    4/29
    CBS
    3:00-6:00pm
    2.2
    NHL Eastern Conference Semifinal:
    Devils-Flyers: Game One
    4/29
    NBC
    3:00-6:00pm
    1.8

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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