Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/April 30, 2012/Research and RatingsPrint All
The opening weekend of the NBA Playoffs topped the slate of sports on TV over the weekend. Meanwhile, Fox earned a 3.4 for its coverage of the NASCAR Sprint Cup race from Richmond Int'l Raceway, flat compared to the race last year. CBS earned a 2.2 overnight for Jason Dufner's win at the PGA Tour Zurich Classic of New Orleans yesterday, also flat compared to the final round last year.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NBA Eastern Conference First Round:
Knicks-Heat: Game One4/28ABC3:30-6:00pm3.8
NCAA Winter Highlight Show4/28CBS1:00-2:00pm0.3 PBR 15/15 Bucking Battles (taped)4/28CBS2:00-3:00pm0.5 PGA Tour: Zurich Classic of New Orleans: Third Round4/28CBS3:00-6:00pm1.3 MLB: (regional)4/28Fox1:00-4:00pm1.3 NASCAR Sprint Cup: Capital City 400 (Richmond)4/28Fox8:00-11:00pm3.4 NHL Eastern Conference Semifinal:
Capitals-Rangers: Game One4/28NBC3:00-6:00pm1.5
NBA Western Conference First Round:
Nuggets-Lakers: Game One4/29ABC3:30-6:00pm3.9
Monster Energy AMA Supercross (taped)4/29CBS1:00-2:00pm0.5 PGA special: "Get Golf Ready"4/29CBS2:00-3:00pm0.4 PGA Tour: Zurich Classic of New Orleans: Final Round4/29CBS3:00-6:00pm2.2 NHL Eastern Conference Semifinal:
Devils-Flyers: Game One4/29NBC3:00-6:00pm1.8