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SBD/April 26, 2012/Marketing and Sponsorship
Olympians Suing Samsung Over Wrongful Use Of Their Names, Photos On Genome Project
Published April 26, 2012
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NAMES REMOVED: USOC spokesman Patrick Sandusky said in a statement, "The USOC and Samsung launched the U.S. Olympic Genome Project so that Americans can find connections with Team USA athletes. We did not launch the project to commercialize athletes' names in any way. We have honored the requests of the athletes who have filed suit to remove their names, as we offered to do months ago, and of course we will remove any athletes that do not wish to be listed." Samsung issued a statement saying, "Samsung is disappointed by the lawsuit filed around the U.S. Olympic Genome project. The Genome Project is a unique program that benefits Team USA by connecting fans and U.S. Olympians. We have collaborated closely on this program with the United States Olympic Committee over the past year and followed USOC procedures in communicating with the athletes. Athletes have had the opportunity to voice their opinions on the program and to control their participation. Samsung will continue to support Team USA and the spirit of the Olympics in our efforts.”