SBD/April 24, 2012/Marketing and Sponsorship

Yankees Could End Relationship With StubHub After Season

Yankees could part ways with StubHub over lack of floor on ticket prices
The Yankees and StubHub are "having a spat about ticket prices, and it could lead to a divorce at the end of this season," according to sources cited by John Crudele of the N.Y. POST. For the past few years, the "cheapest unwanted Yankee tickets have been reselling on StubHub at just a few dollars apiece, and sources say the team isn’t happy." Right now there are 7,184 tickets "listed on StubHub for next Monday night’s game against the Baltimore Orioles, with prices starting" at just $3. If fans "went to the Stadium box office or to Yankees.com, the team’s official site, those seats would cost" $15.20 apiece. There are at least 8,318 seats "priced below the box-office price for that game against" the Orioles. StubHub's contract with MLB ends after this season, and sources said that the Yankees, Angels and some "other clubs would like StubHub to place a floor on ticket prices offered for sale on their site." However, Crudele notes it is "very unlikely that StubHub, or its parent company, eBay, will go along with the idea of a price floor." It is "still unclear whether the Yankees and the dissatisfied members of MLB’s lineup can break off from the teams that seem satisfied with StubHub and might want to renew the contract." Yankees President Randy Levine confirmed that the team is "looking at other options for secondary market sales and that it is trying to determine if re-upping with StubHub makes sense" (N.Y. POST, 4/24).
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