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SBD/April 16, 2012/Marketing and Sponsorship
WNBA Sponsors Boost, Jamba Juice Activating Around This Afternoon's Draft
Published April 16, 2012
GETTING TO KNOW YOU: Draft events began on Friday with rookie orientation at a hotel near ESPN's campus. The league and ESPN yesterday held a Fitness Day, which included two sets of clinics for ESPN staff, rookies, current WNBAers and their families. The morning "Rookies and Families Session" provided an opportunity for ESPN staff to meet and get to know the '12 Draft class. The program included a Q&A session moderated by ESPN's Cindy Brunson. The afternoon "All-Stars" session saw participants squaring off against current WNBAers for several basketball activities and fitness drills. The league and ESPNW this morning hosted an Inspiring Women brunch, attended by a number of ESPN content execs. The highlight of the event was the WNBA's "Draft Cab" game, modeled after Discovery Net's show "Cash Cab," which allowed network execs to get to know the draftees and their backgrounds. Brunson also emceed the brunch.