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SBD/April 6, 2012/Media
NFL Announces Draft/April Issue Will Be Final One Published By League's Magazine
Published April 6, 2012
|NFL said it has no immediate plans to pursue a traditional magazine
JOINT PUBLISHING EFFORT: In L.A., David Sarno noted five of the "largest magazine publishers -- Time Inc., Conde Nast, Hearst Corp., News Corp. and Meredith Corp. -- jointly released a tablet computer application Wednesday that offers owners of Android-based tablets unlimited access" to 32 of the country's most popular magazines for $14.99 a month. Among the magazines "packaged for the single price are Time, Sports Illustrated, People, the New Yorker, Better Homes and Garden, Car and Driver, Esquire, Fortune, Popular Mechanics and Entertainment Weekly." The publishers will "divvy up the subscription revenue based on which titles users are reading." If a reader "spends half his time on the app with Sports Illustrated and half with the New Yorker, the revenue will be roughly divided between Time Inc. and Conde Nast, the respective publishers of those titles" (L.A. TIMES, 4/5).