Raptors Offer Peek At New Logo, Brand Identity Crew Still Seeking Financial Viability Dolphins' Ross Opting For Team Continuity Q&A With Blackhawks Chair Rocky Wirtz Angels, Red Sox Eliminate Pension Plans AHL OKC Barons To Cease Operations MLB Franchise Notes Cavs Happy With Ticket Lottery Process Rams' Move To L.A. Unlikely For '15 Drake Continues Working On Raptors' Rebrand
SBD/April 6, 2012/Franchises
Dolphins To Announce Lower Ticket Prices For All Club Seats At Sun Life Stadium
Published April 6, 2012
CHANGES TO LOGO POSSIBLE: Dolphins CEO Mike Dee said that the team is “soliciting fan opinion and will consider alterations to their logo and look to take advantage of opportunities under the NFL’s new apparel licensing agreements.” Dee said, “I don’t think you’d ever see us consider something as radical as Tampa Bay did going from the orange to the pewter gray. ... But I think we’re actively looking at ways to keep the brand current while respecting the great tradition and iconic value that we’ve been fortunate to inherit." He added, "It may result in subtle change, it may result in no change. It’s too early to tell.” In Ft. Lauderdale, Craig Davis noted the “most recent variation was in 1997 to the bolder, fiercer dolphin that appears on the side of helmets and jerseys.” Dee: “Whatever we do it is going to be with great reverence and respect for the history and iconic nature of all the marks and symbols fans have come to know and like” (SUN-SENTINEL.com, 4/4).