Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Beef Providing Golf With Breath Of Fresh Air
SBD/April 5, 2012/Marketing and Sponsorship
Chips & Putts: Four Sponsors Form Alliance To Save Mississippi PGA Tour Event
Published April 5, 2012
CHANGING HANDS: Callaway Golf yesterday announced that Dick’s Sporting Goods has bought the company’s Top-Flite brand (Callaway). In California, Pat Maio noted Callaway earlier this year “completed the sale of the Ben Hogan brand, which the company acquired along with Top-Flite in 2003.” Both divestitures “followed a global restructuring at Callaway Golf that streamlined the organization and aimed to reduce costs and increase the focus placed on the company's core business units.” Gilford Securities analyst Casey Alexander “viewed Callaway's jettison of Top-Flite as a positive move.” Alexander: "Dick's has become sort of the trash heap for brand-ishment of golf brands that have gone on the rocks, so this is a fitting end to this chapter" (NCTIMES.com, 4/4).
I WANNA DANCE WITH SOMEBODY: GOLFWEEK’s Forecaddie notes 17-year-old LPGAer Lexi Thompson plans to attend the her prom next month at Coral Gables High School, and she “even has secured the assistance of her corporate sponsors to find her a date.” Details “remain sparse on how, exactly, Puma and Red Bull will help Thompson find her escort, but Thompson did note that the final decision is hers.” Thompson said of the contest, “I know the fans are going to have something to do with picking my date” (GOLFWEEK, 4/6 issue).