With the MLB regular-season domestic opener set for tonight, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '12 season (THE DAILY).
SPONSOR (KEY RIGHTS) | CATEGORY RIGHTS | SPONSOR SINCE |
Procter & Gamble (Gillette and Head & Shoulders) | Gillette (Men's & Women's Razors/Blades, Pre-/Post-Shaving); H&S (Shampoo/Conditioner) | 1939 |
Anheuser-Busch (AL/NL Player of the Month Awards) | Alcoholic and Non-Alcoholic Malt Beverages | 1980 |
Gatorade | Isotonic Beverage | 1990 |
MasterCard | Credit Card/Payment System | 1997 |
Pepsi-Cola (Aquafina Pitch Hit & Run, "This Week in Baseball") | Beverage (Non-Alcoholic, Non-Isotonic) | 1997 |
Nike | Athletic Footwear & Athletic Eyewear | 1998 |
Bank of America | Banking Services/Affinity Card | 2004 (1997 for MBNA affinity card) |
SiriusXM (All-Star Futures Game) | Satellite Radio Network | 2004 |
Taco Bell (All-Star Legends & Celebrity Softball Game) | QSR | 2004 |
GM/Chevrolet (All-Star & World Series MVP Awards, Roberto Clemente Award, All-Star Red Carpet Parade) | Foreign & Domestic Vehicle | 2005 |
Frito-Lay | Salty Snack | 2006 |
InterContinental Hotels Group/Holiday Inn | Hotel & Resort | 2006 |
State Farm (Home Run Derby) | Insurance | 2007 |
Firestone (In-stadium All-Star balloting) | Tire | 2010 |
Scotts (Retail All-Star balloting) | Lawn Care, Grass Seed | 2010 |
Bayer Healthcare/One-A-Day | Pain Relief/Multivitamin | 2011 |