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MLB Season Preview

Spons-o-Meter: MLB Boasts 16 Official Corporate Sponsors This Season

With the MLB regular-season domestic opener set for tonight, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '12 season (THE DAILY).

SPONSOR (KEY RIGHTS) CATEGORY RIGHTS
SPONSOR SINCE
Procter & Gamble (Gillette and Head & Shoulders) Gillette (Men's & Women's Razors/Blades, Pre-/Post-Shaving); H&S (Shampoo/Conditioner)
1939
Anheuser-Busch (AL/NL Player
of the Month Awards)
Alcoholic and Non-Alcoholic Malt Beverages
1980
Gatorade Isotonic Beverage
1990
MasterCard Credit Card/Payment System
1997
Pepsi-Cola (Aquafina Pitch Hit & Run, "This Week in Baseball") Beverage (Non-Alcoholic, Non-Isotonic)
1997
Nike Athletic Footwear & Athletic Eyewear
1998
Bank of America Banking Services/Affinity Card
2004 (1997 for MBNA affinity card)
SiriusXM (All-Star Futures Game) Satellite Radio Network
2004
Taco Bell (All-Star Legends & Celebrity Softball Game) QSR
2004
GM/Chevrolet (All-Star & World Series MVP Awards, Roberto Clemente Award, All-Star Red Carpet Parade) Foreign & Domestic Vehicle
2005
Frito-Lay Salty Snack
2006
InterContinental Hotels Group/Holiday Inn Hotel & Resort
2006
State Farm (Home Run Derby) Insurance
2007
Firestone (In-stadium All-Star balloting) Tire
2010
Scotts (Retail All-Star balloting) Lawn Care, Grass Seed
2010
Bayer Healthcare/One-A-Day Pain Relief/Multivitamin
2011

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