SBD/April 3, 2012/Research and Ratings

NBC Sports Net To Start NHL Playoffs In 79.3 Million HHs; MLB Net In 67.9 Million

NBC Sports Network is in 79.3 million U.S. homes this month as the NHL Stanley Cup Playoffs get set to begin, up just over 3 million homes from the same period last year. Some Stanley Cup games will also air on CNBC for the first time, with that network in 97.5 million homes in April. MLB Network is also in 67.9 million homes as the '12 MLB season begins, up from 55.6 million at the start of last season. The Weather Channel leads all cable nets with 100.1 million homes in April, taking the top spot back from Nickelodeon/Nick-At-Nite, which occupied the top spot the last two months. Listed below are the top 10 cable TV networks in terms of U.S. distribution for April, with comparisons to previous years. Also listed is data for networks with sports content.

U.S. CABLE NETWORK DISTRIBUTION FOR APRIL
NETWORK
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
'12
(000)
Weather Channel
90,193
92,821
96,301
99,196
100,040
100,978
100,134
Nickelodeon/
Nick-At-Nite
90,111
92,708
96,202
98,746
99,807
100,595
100,034
TBS
90,067
92,499
97,081
99,358
100,387
101,163
100,028
Discovery Channel
90,923
93,246
96,733
98,978
99,927
100,879
99,750
Food Network
89,050
91,911
95,535
98,252
99,710
100,433
99,689
USA Network
90,382
92,787
96,232
98,541
99,435
100,365
99,414
CNN
90,474
93,029
96,247
98,540
99,459
100,444
99,237
Cartoon Network/
Adult Swim
89,342
91,947
95,694
97,991
98,666
99,643
99,101
TNT
90,405
92,830
96,199
98,395
99,443
100,463
99,091
Lifetime
90,413
92,817
96,214
98,155
99,157
100,009
99,090
ESPN
90,617
93,052
96,318
98,262
99,341
100,122
99,086
ESPN2
90,043
92,579
95,982
97,916
98,820
100,044
98,952
Spike
90,135
92,281
95,779
98,005
98,667
99,723
98,700
FX
88,611
91,067
94,480
95,519
96,289
99,457
98,091
Golf Channel
68,524
74,692
74,000
80,817
83,535
83,562
84,557
Speed
66,239
69,970
72,044
73,332
75,255
78,502
82,092
NBC Sports Network
63,956
71,749
72,516
75,298
63,793
76,056
79,308
ESPNews
48,495
56,435
63,374
68,081
72,668
73,953
74,323
ESPNU
n/a
n/a
n/a
n/a
n/a
72,570
72,631
MLB Network
n/a
n/a
n/a
n/a
n/a
55,559
67,868
NFL Network
n/a
41,450
42,192
41,741
56,467
56,853
59,104
NBA TV
n/a
n/a
n/a
n/a
n/a
55,175
58,106
Fox Soccer
n/a
n/a
n/a
34,313
36,233
38,616
40,879
Fuel TV
n/a
n/a
n/a
n/a
n/a
31,196
36,684
ESPN Classic
60,596
65,089
62,473
63,369
56,673
35,879
32,526
 

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network.

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