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Marketing and Sponsorship

Scotts Activating MLB Sponsorship Around Opening Day, Close To Extending Deal

MLB corporate sponsor Scotts is tying its lawn-care products to Opening Day with a baseball-themed promotion. Meanwhile, sources said the brand is close to extending its MLB sponsorship, as it enters the '12 season in the third and final year of its current agreement. “Major League Baseball h...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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