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Marketing and Sponsorship

Where There's Smoke...: Bar's Shirts Featuring Tigers' Jim Leyland A Hot Seller

The Dirty Trick, a bar located in downtown Detroit, will "keep selling T-shirts that feature the likeness of Tigers manager Jim Leyland wearing an Old English D cap until the team's legal department delivers documents saying it can't," according to Eric Lacy of the DETROIT NEWS. Bar Owner Louis Colombo said yesterday that he "can't produce enough shirts of Leyland with a lit cigarette dangling from the left side of his mouth to meet the demand he has received from across the country in the past 24 hours." The buzz "over a $22 T-shirt -- not authorized for sale by the Tigers -- could end soon, though, because the team's law department is expected to deliver Colombo a cease-and-desist order this week." Colombo said, "If we get the order, we'll work toward a solution. Our plan would be to take the D from our bar logo and put it on Leyland's hat." However, Levy notes Colombo "might be forced to do more tweaking because a representative of the Tigers' legal team told him the team also has a problem with the fact an image resembling Leyland is on the shirt." The bar Monday night began taking "orders over the phone," and the shirts have been "flying off the shelves so fast this week, Colombo doesn't know how many the bar has sold." It is "unclear what Leyland thinks of the shirts" (DETROIT NEWS, 3/28).

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