SBD/March 27, 2012/Marketing and Sponsorship

PNC Inks Deal To Title Sponsor Return Of Golf's Father/Son Challenge

The PGA Tour announced yesterday that PNC Bank will title sponsor the Father/Son Challenge, which returns this fall after a three-year hiatus. As part of the multiyear agreement, Arnold Palmer will serve as PNC Father/Son Challenge ambassador (PGA Tour). In Jacksonville, Garry Smits noted Palmer, PNC Bank Chair & CEO Jim Rohr and IMG Vice Chair Alastair Johnston “made the announcement Saturday at the Bay Hill Club and Lodge,” the site of last week's Arnold Palmer Invitational. IMG will run the tournament, as “it did in the past, and it will be Dec. 15-16 at the Ritz Carlton Golf Club at Grand Lakes Resort in Orlando.” NBC will televise the event, which “ran 14 years before losing its title sponsor” after the ‘08 event. The field will consist of 18 two-player teams. The tournament will also “raise funds for the Arnold Palmer Children's Hospital” (FLORIDA TIMES-UNION, 3/25).
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