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SBD/March 26, 2012/Franchises
Dolphins Owner Ross Calls Protester To Discuss Team's Offseason Moves
Published March 26, 2012
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SHREWD MOVE? In Miami, Armando Salguero wrote, “Ross lacks nuance. He lacks tact. He is a blunt instrument.” Ross was “advised by the Dolphins and agreed that the best way to address the protestations of fans … was to rush headlong into a one-on-one phone call to a fan to explain his team's rationale for this offseason.” It is an “interesting public relations move but there are myriad reasons other embattled owners don't do it -- for one it has the potential to make as many problems as it solves.” Salguero: “Ross opens himself up for questions that I've already read via email from other disgruntled fans: When is Ross going to call me? I'm upset, too, I want a phone call! Is Ross going to call every fan or just the ones so upset that they protest? Isn't that rewarding the protest and penalizing patience?” By calling this one fan, Ross has “made his season ticket more valuable than others.” Salguero: “I like Steve Ross. I love his passion and I believe he has the Dolphins' best interest at heart. But he needs refining. He also could stand to listen to the right people more” (MIAMIHERALD.com, 3/25). YAHOO SPORTS’ Doug Farrar wrote the phone call was “an interesting gambit, but there's still something rotten going on in that organization ... and all the PR spackle in the world won't make it go away” (SPORTS.YAHOO.com, 3/24). The MIAMI HERALD’s Salguero in an open letter to the team wrote under the header, “Dear Miami Dolphins, We Can’t Stand It Anymore!” Salguero: “If things don’t get better for us, things are going to get worse for you.” He continued: “In past years, you could explain the reasons for such struggles and get sympathy or understanding. But we’re not hearing it anymore. That’s what happens when people get fed up” (MIAMI HERALD, 3/25).