Advertisers Play It Safe In Super Bowl Spots Several SB Spots Make Good Music Choices SB 50 Ads Heavy With Celeb Endorsers Manning Plugs Bud After Super Bowl Victory CBS Still Finishing Up Super Bowl Ad Sales Fiat Chrysler Adds Two Super Bowl Spots Themes To Watch For During The Super Bowl Paxton Lynch Signs Card Deal With Panini Top-Selling Item At NFL Experience Is A Bag Marketplace Roundup
SBD/March 23, 2012/Marketing and Sponsorship
TaylorMade's Acquisition Of Adams Golf Part Of Industry's Consolidation Trend
Published March 23, 2012
MR. BRIGHTSIDE: In Jacksonville, Garry Smits notes equipment companies “sometimes come out with attention-getting bags for their PGA Tour staff pros in the spring,” as was seen by Srixon pros at this week’s Arnold Palmer Invitational. These bags “are brighter than bright, neon-yellow colored bags [that] contrast sharply with the emerald-green fairways.” In the past, companies such as TaylorMade-adidas “brought out distinctive bags for the major championships,” but the company's staff bags this year “are downright dull compared to Srixon's, which were unveiled for one tournament only at last year's PGA Championship.” Srixon sponsored golfer Rod Pampling said, "They're easy to spot. I really like them." Srixon Media & Public Relations Manager Keith Patterson said that the bags were introduced “to promote the Tour Yellow Ball” (FLORIDA TIMES-UNION, 3/23).