AutoNation Sponsors Bowl Game In Orlando Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Nike Forecasts Growth In Sale Of Women's Apparel Panini Signs Exclusive Deals With Three Schools Nivea Men Signs As FXFL Sponsor Davis' Chevy Ad Continues To Draw Attention
Upcoming Conferences and Events
SBD/March 23, 2012/Marketing and Sponsorship
TaylorMade's Acquisition Of Adams Golf Part Of Industry's Consolidation Trend
Published March 23, 2012
MR. BRIGHTSIDE: In Jacksonville, Garry Smits notes equipment companies “sometimes come out with attention-getting bags for their PGA Tour staff pros in the spring,” as was seen by Srixon pros at this week’s Arnold Palmer Invitational. These bags “are brighter than bright, neon-yellow colored bags [that] contrast sharply with the emerald-green fairways.” In the past, companies such as TaylorMade-adidas “brought out distinctive bags for the major championships,” but the company's staff bags this year “are downright dull compared to Srixon's, which were unveiled for one tournament only at last year's PGA Championship.” Srixon sponsored golfer Rod Pampling said, "They're easy to spot. I really like them." Srixon Media & Public Relations Manager Keith Patterson said that the bags were introduced “to promote the Tour Yellow Ball” (FLORIDA TIMES-UNION, 3/23).