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SBD/March 22, 2012/Marketing and Sponsorship
Most Execs Expect Tim Tebow To Have Big Marketing Impact In N.Y.
Published March 22, 2012
STEALING THE SHOW? N.Y.-based 5W Public Relations President & CEO Ronn Torossian said, "Tim Tebow can be the king. ... There is no bigger place to shine than in New York City and I think the Tebow brand is one that transcends sports. I think the guy can get unlimited sponsorships in New York City." However, N.Y.-based IF Management President & Founder Steve Herz said that Tebow "might not be embraced in New York as quickly as he was in Denver." Herz: "He will have a hard time being accepted for his outward religiosity. New Yorkers don’t wear their religion on their sleeves like they do in parts of Colorado." N.Y.-based Modell's Sporting Goods CEO Mitch Modell thinks that Tebow's religious fervor is something that will "enhance his popularity in the cultural melting pot" of N.Y. Modell said, "I think that’s what makes it so exciting. He’s like Linsanity of the Jets." Modell added that he will "work feverishly to get Tebow/Jets T-shirts and jerseys" into his N.Y. stores by tomorrow (N.Y. DAILY NEWS, 3/22). NFL.com's Gregg Rosenthal wrote Tebow in N.Y. will make Lin's N.Y. run "look like an off-Broadway play" (NFL.com, 3/21).