Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/March 20, 2012/Marketing and Sponsorship
Published March 20, 2012
HOME RUN: ADWEEK’s Anthony Crupi reported with three weeks to go before opening day, YES’ Yankees inventory “is 60 percent sold out.” Tri-State Ford is “back as the presenting sponsor of YES’ pregame show, and Audi will again step up to the plate” with “Yankees Batting Practice Today.” Other returning clients include “W.B. Mason, Toyota, Lexus and Chevrolet.” Rates are “up in the low double digits versus last season’s performance.” SportsNet N.Y. is “enjoying a balmy spring, signing on new clients like Buffalo Wild Wings and landing W.B. Mason as its postgame sponsor” (ADWEEK.com, 3/19).
DUE DILIGENCE: TNT NBA analyst Shaquille O’Neal in a recent interview with INC. magazine was asked what he brings to the table that “isn’t so obvious” when considering investing in business ventures. O’Neal: “The biggest surprise is that I do my due diligence ahead of time. If you contact me, I do my homework. Then, if I like your idea or your company or your product, I’m not really looking for an endorsement deal. I want a partnership. You get a great partner when you get me. I’m not interested in just taking your money. I’ll promote, I’ll help, I’ll do anything I can to make it work for both of us.” O’Neal said of the strangest pitch he ever received, “A guy wanted to take my sweat, mix it with chemicals and create a cologne, and call it something like Elliuqahs (Shaquille spelled backwards.) Needless to say I turned that one down” (INC.com, 3/14).