NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/March 19, 2012/Marketing and Sponsorship
Published March 19, 2012
DOVE'S NEW MAN: In Detroit, Dale Buss notes Michigan State men's basketball coach Tom Izzo during the NCAA men's basketball tournament is joining familiar pitchmen,” including TNT NBA analyst Shaquille O'Neal and Basketball HOFer Magic Johnson, “to promote Dove's theme of being comfortable in your own skin.” Fans will get “glimpses of how Izzo prepares for March Madness with his wife, Lupe, and his thoughts about why he loves this month.” He also “talks about his kids in the series of spots” (DETROIT NEWS, 3/16).
FASHION FORWARD: In N.Y., Ben Rothenberg wrote BNP Paribas Open winner Victoria Azarenka yesterday “rarely looked threatened” and her wardrobe choices in the news conferences “reflected this confidence all week.” Having previously worn a Nike shirt that simply said, “Best is Best,” after the final she wore a red jacket with “AZARENKA” written on the back and “VIKA 1” on the front, over a shirt that read “Unstoppable Skills” (N.Y. TIMES, 3/19).
LIEUTENANT DENG: In Chicago, Brigid Sweeney wrote Comcast SportsNet Chicago Bulls analyst Stacey King is “putting his best work on T-shirts.” A collection of his sayings “has been on the Bulls' website since last summer, but Mr. King only started selling the shirts under the label 21King at the beginning of this year." King said it started "kind of on a whim." The idea “has paid off: In January and February alone, Mr. King's line sold 38,000 shirts.” Sweeney noted a “slew of new sayings and designs were just added” last week (CHICAGOBUSINESS.com, 3/16).