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SBD/March 19, 2012/Marketing and Sponsorship
Chips & Putts: Fry's Expresses Concern Over Sponsorship Due To Tournament Status
Published March 19, 2012
WITHOUT A SPONSOR: ESPN.com's Farrell Evans noted Transitions Optical "ended its four-year sponsorship of the Transitions Championship" on Sunday. The Copperheads, the organization that runs the tournament, "hosted potential title sponsors at the event this week." Right now, the event at Innisbrook Resort outside of Tampa is the "only tournament on the PGA Tour schedule without a title sponsor" for '13. If the tournament "can't find a sponsor, the PGA Tour could underwrite it in the near future or it could go away all together." Evans wrote it would be a "shame to lose such a popular event in this golf-rich part of southern Florida" (ESPN.com, 3/18).
CONFIDENT IN AN EXTENSION: In San Diego, Tod Leonard notes Kia’s agreement to sponsor this week's LPGA Kia Classic at La Costa Resort & Spa "ends with this year’s tournament, but the Korean auto maker has upped its support of the LPGA, becoming the tour’s official car." Tournament Dir Dennis Baggett is "confident an extension can be accomplished" (SAN DIEGO UNION-TRIBUNE, 3/19).