Menu
Marketing and Sponsorship

Chips & Putts: Fry's Expresses Concern Over Sponsorship Due To Tournament Status

GOLF WORLD MONDAY's Geoff Shackelford reports Fry's Electronics CEO John Fry and Frys.com Open Tournament Chair Kathy Kolder wrote a letter to PGA Commissioner Tim Finchem in which they explain their "'concern about continuing our sponsorship' if a proposal to only award half-FedEx Cup points for fall events is given approval." A proposal currently before the PGA Tour's Player Advisory Council "calls for the schedule to begin just weeks after the Tour Championship and a newly proposed playoff between top Nationwide Tour members and non-top 125 PGA Tour players." The 16-member PAC "recently endorsed the schedule revamp in large part because of suggestions by tour brass that events" such as the Frys.com "might go away if those tournaments were not added" to the FedEx Cup schedule. However, with one of those sponsors "balking at half the points available compared to most other tour stops, it would appear the Policy Board has much more to consider before casting its vote for a major change to the PGA Tour as we know it" (GOLF WORLD MONDAY, 3/19).

WITHOUT A SPONSOR: ESPN.com's Farrell Evans noted Transitions Optical "ended its four-year sponsorship of the Transitions Championship" on Sunday. The Copperheads, the organization that runs the tournament, "hosted potential title sponsors at the event this week." Right now, the event at Innisbrook Resort outside of Tampa is the "only tournament on the PGA Tour schedule without a title sponsor" for '13. If the tournament "can't find a sponsor, the PGA Tour could underwrite it in the near future or it could go away all together." Evans wrote it would be a "shame to lose such a popular event in this golf-rich part of southern Florida" (ESPN.com, 3/18).

CONFIDENT IN AN EXTENSION: In San Diego, Tod Leonard notes Kia’s agreement to sponsor this week's LPGA Kia Classic at La Costa Resort & Spa "ends with this year’s tournament, but the Korean auto maker has upped its support of the LPGA, becoming the tour’s official car." Tournament Dir Dennis Baggett is "confident an extension can be accomplished" (SAN DIEGO UNION-TRIBUNE, 3/19).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/19/Marketing-and-Sponsorship/Chips-Putts.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/19/Marketing-and-Sponsorship/Chips-Putts.aspx

CLOSE