The Barclays Center yesterday announced a deal with online and social media language services company Ortsbo Inc. to translate content for fans around the world. Through the partnership, the Nets' new venue will house the Ortsbo Media Room, where pre- and post-game press conferences will take place. The content will launch when the arena opens on Sept. 28. Utilizing Ortsbo’s Live & Global platform, Barclays Center will offer live webcasts and chat participation before and after various arena events using an online video stream “Barclays Center TV” (Nets). In N.Y., Ali Elkin noted Ortsbo is a “Toronto-based technology company that specializes in instantly translating text, often for Tweets, chats and live blogs.” Ortsbo will “lead Barclays Center's global social media push by instantly translating spoken or written text on the arena's website into more than 50 tongues.” Ortsbo will also have “personnel at the arena who will generate content for the Barclays website, such as live chats with coaches or updates from concerts.” Ortsbo and Barclays Center marketers “are still working out the specifics of what content will go on the site” (CRAINSNEWYORK.com, 3/15).
