Knowing The Score: Time.com Launching Its First Sports Blog

Time.com is "launching its first sports blog, Keeping Score," in time for the NCAA men's basketball tournament, according to Emma Bazilian of ADWEEK. Articles will cover sports "around the world -- including the upcoming Olympics -- and their larger cultural, economic and political impact." The blog will include reporting from Time sports columnist Sean Gregory and other Time.com writers (ADWEEK.com, 3/13). Keeping Score's goal is to "tackle all the related controversies and issues." Time.com Managing Editor Catherine Sharick said, "The new blog will cover the areas that play out in the sports arena -- business, economics, culture, politics, health, and as we’ve seen with Tebowmania, religion” (MEDIABISTRO.com, 3/13).