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SBD/March 14, 2012/Marketing and Sponsorship
March Madness Means Boost In Merchandise, Licensing Deals For Participating Schools
Published March 14, 2012
BIG JUMP IN APPAREL SALES: In Dallas, Steven Thompson reports collegiate apparel sales “increased 10 percent in the past two years.” Atlanta-based CLC Senior VP & Managing Dir Cory Moss said, “The fashion of college product has been on the rise recently.” CLC represents “around 80 percent of the market for sales of college products.” The company estimates that the total retail market for college-licensed merchandise “is about $4.3 billion, compared with $3.9 billion in 2010” (DALLAS BUSINESS JOURNAL, 3/9 issue).