Alabama Football Program Nets $47M-Plus Profit Texas A&M Athletic Department Makes $57.2M In '15-16 N.C. Still In Limbo As ACC Championship Host Site Washington State Athletic Deficit Shrinking LSU Athletics Turns $12M Profit In '15-16 Sources: BC Wasn't Going To Renew Bates' Contract Kentucky Increases Price For Football Season Tickets Florida AD Stricklin Puts Twitter To Good Use Schools Increasingly Rely On Private Plane Use Boston College AD Bates Resigns To Take CSA Job
SBD/March 7, 2012/Colleges
Baylor AD Discusses Benefits For School From Increased Spending On Athletics
Published March 7, 2012
THE DOCTOR IS IN: Dr Pepper and Baylor have extended their existing marketing and sponsorship agreement another two years and the deal will run through August '15. Dr Pepper will remain the official soft drink of Baylor athletics and maintain exclusive vending and pouring rights on campus, along with certain advertising provisions. Dr Pepper has been the exclusive soft drink provider to Baylor since '97 (Baylor).