Stansbury Looks To Stabilize GT AD Role More Schools Selling Alcohol At Games Rutgers Wants To Continue At Yankee Stadium NDSU Becoming Victim Of Its Own Success Syracuse Struggling With Football Attendance Power Five Games Help HBCU Financials Learfield Looks To Begin Universitywide Partnerships Univ. Of Washington Football Attendance Struggles Oregon State Opens New Terrace At Reser Stadium Orlando Favored To Host ACC Title Game
SBD/March 7, 2012/Colleges
Baylor AD Discusses Benefits For School From Increased Spending On Athletics
Published March 7, 2012
THE DOCTOR IS IN: Dr Pepper and Baylor have extended their existing marketing and sponsorship agreement another two years and the deal will run through August '15. Dr Pepper will remain the official soft drink of Baylor athletics and maintain exclusive vending and pouring rights on campus, along with certain advertising provisions. Dr Pepper has been the exclusive soft drink provider to Baylor since '97 (Baylor).