UM Cuts Student Football Season-Ticket Prices Judge On NCAA Concussion Settlement Not Yet Satisfied Oklahoma St. Sues New Mexico St. Over Logo Ohio St. Rolls Out Online Season Ticket Selection Big East Touts Fox Partnership At Media Day Texas To Spend Additional $6M On Student Stipends MAC, C-USA Confident In Inaugural Boca Bowl Manning Steps Down From CFP Committee Appeal Of College Fishing Teams Grow Michigan Agrees To Cut Student Ticket Prices
Upcoming Conferences and Events
SBD/March 7, 2012/Colleges
Baylor AD Discusses Benefits For School From Increased Spending On Athletics
Published March 7, 2012
THE DOCTOR IS IN: Dr Pepper and Baylor have extended their existing marketing and sponsorship agreement another two years and the deal will run through August '15. Dr Pepper will remain the official soft drink of Baylor athletics and maintain exclusive vending and pouring rights on campus, along with certain advertising provisions. Dr Pepper has been the exclusive soft drink provider to Baylor since '97 (Baylor).